marketing:campaign-plan

Generate campaign briefs with objectives, messaging, and content calendars.

Turns a product, goal, and audience into a full campaign brief — messaging pillars, channel mix, content calendar, KPIs, and risks. Use it to kick off a launch, brief an agency, or align a team on what the campaign is actually trying to do before anyone starts producing content.

EverClean example

marketing:campaign-plan

Goal: Drive 500 showroom appointments and 50 confirmed pre-orders ahead of 
      EverClean's manufacturing launch

Product: EverClean — a double-wide luxury dishwasher with two independent cavities. 
         One side washes while the other serves as your clean dish cabinet. 
         Eliminates the need for overhead kitchen cupboards entirely.

Audience: Primary — affluent homeowners ($500k+ home value) undertaking kitchen 
          renovations. Secondary — luxury home builders and kitchen architects.

Duration: 8 weeks pre-launch

Channels: Instagram and Pinterest (lifestyle/visual), LinkedIn (architect/builder 
          professional audience), PR outreach to design and home publications, 
          email to waitlist

Budget: $40,000

Format: detailed

What you’ll get: A full campaign brief including audience personas, 3–4 messaging pillars, a week-by-week content calendar, recommended budget splits per channel, and measurable KPIs for each phase.

Useful follow-up prompts

• “Compress the 8-week calendar into 4 weeks — we’ve moved the launch date.”
• “Write the creative brief for the Instagram visual concept based on this campaign plan.”
• “What’s the single most important message to lead with for the architect and builder audience?”