marketing:competitive-brief

Research competitors and generate positioning comparisons.

Takes your product and a list of competitors and produces a structured brief — how each competitor positions themselves, where your product wins, where it’s at parity, and where it’s vulnerable. Output formats include detailed briefs, positioning summaries, and one-page sales battlecards.

EverClean example

marketing:competitive-brief

Your product: EverClean — a double-wide luxury dishwasher with two independent 
              washing cavities. One side washes while the other functions as a 
              clean dish cabinet. Eliminates overhead kitchen cupboards entirely. 
              MSRP $3,500–$5,000. Targeting luxury home renovations and 
              high-end kitchen builds.

Competitors: Miele G 7000 Series, Fisher & Paykel DishDrawer, Bosch 800 Series

Dimensions: product positioning, messaging tone, target audience, key claims, 
            price point, design/architecture angle

Use case: sales battlecard for showroom conversations with homeowners 
          who are comparing options

Format: battlecard

What you’ll get: A one-page battlecard per competitor showing how they position themselves, what their key claims are, and exactly how to counter with EverClean’s differentiation — particularly the “living cabinet” concept and the zero-overhead-cupboard architecture angle, which no competitor addresses.

Useful follow-up prompts

• “What’s the single strongest differentiator against Fisher & Paykel given their multi-drawer positioning?”
• “Write a 3-sentence response to a prospect who says ‘I already have a Miele — why would I spend the same money on this?’”
• “Which competitor is most vulnerable to EverClean’s pitch and why?”